Ketchup has been playing a supporting role in mealtimes for years - so we decided to play on that in a fun noir-detective inspired campaign that shows just how important Chef ketchup is for mealtimes.
Brief from Havas DublinĀ as part of ICAD Upstarts 2022.
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/9718bd62-afe1-48a4-a8f5-986995a94dce_rw_1200.png?h=d39cd229f9374e9b1ccbd3e2c566e385)
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/6ad76dfe-0970-40c7-83a4-b59073cd9526_rw_1200.png?h=b3b98731d864807efb7233a0d1d45c1f)
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/b9b7ae6c-0a5f-488c-ab98-21160cacce5f_rw_1200.jpg?h=5d54084c6cc52c3416d952ae21920209)
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/bd7cae99-76d8-41f9-bbb4-5417dc95155d_rw_1200.jpg?h=8d404f8b7c6562bde3eed984b195b31a)
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/8b023ab3-110a-42b7-9a96-ee5c87231398_rw_1200.jpg?h=f11c9792a99a68142ebc331ddcad3413)
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/9776baf8-71e1-41d1-96a6-88a75a2f55c0_rw_1200.jpg?h=b9ec16adeb699854ea0a2ba80927c519)
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/4a9f0cf6-c73a-4692-a606-c28862ffe155_rw_1200.jpg?h=9ab4653d0c39147f0c8c69de72db0ded)
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/e5ac7e4c-23b3-421c-abeb-cc9d5023a7b2_rw_1200.jpg?h=032ac54a104169b8ddbe7dcec5c11956)
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/822186b2-ba70-4035-b401-e8267c839d43_rw_1200.jpg?h=6a6432edb936374ddf4ff817bdcfd127)
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/6e41e914-8567-4490-8572-3f07fe205acf_rw_1200.jpg?h=e49d485a299586c83464a7e133721bd9)
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/fe509ee5-0d4c-4d2f-b9b3-a7a9b65d2712_rw_1200.jpg?h=7ecfcc6006570f30919491580d6c6e3c)
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/8462afe3-4ef1-4d3e-aa57-a41724c26ebe_rw_1200.jpg?h=593259ad452ad0b6933b2a05adb9b5b9)
![](https://cdn.myportfolio.com/94c0825b-3477-4efc-964d-74f9a21e24c1/86a8d5af-1283-4c21-a2e7-99c24ac30b29_rw_1200.jpg?h=9939e084a5884dd794982c654f068085)