The Special Olympics is home to some of Ireland's most awarded athletes, and will continue to be for years to come - as long as there are volunteers there to support them.
To bring more awareness to the role "U" can have in supporting our athletes, we've hijacked a newspaper, stolen some university signs, and created some simple but impactful visuals.
Brief from Adam&EveDDB as part of ICAD Upstarts 2022.