Airports are stressful enough as it is - the queues, the bags, the "passport-phone-money" pat down checks. For DAA, one thing doesn't have to be so stressful: bringing liquids through security.
 'Size It, Bag It, Separate it' took the fuss of sorting your liquids and pastes and simplified it into three simple steps, to live on OOH, radio, social media, and in the airport and deliver a clear and memorable message to travellers. 
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